First, hard requirements: a guild's minimum character level, gear score, DPS, weekly activity score, and arena rank all act as gates — fall short of any one a guild has actually set, and that guild won't show up as a match at all. Elegance Score only gates for guilds that list Fashion as one of their activities; everyone else ignores it entirely.

Among everyone who actually qualifies, a weighted score ranks the rest: playstyle intensity, platform overlap, shared activities, roles a guild needs that a player can fill, schedule overlap, shared language, age group, and main focus all add up. Playstyle carries real weight of its own — Casual, Semi-Casual, Hardcore, and Competitive sit on one intensity scale, while Social sits apart on its own axis and only ever matches another Social.